There is no better band in the land for 2012. Toy will be an amazing rock fixture for years to come.
Best New Bands of 2012 HUMMINGBIRD AWARD #1: TOY
This was an insane voting process, so democratic, then BOOM the big guy takes control and pulls a dictatorship on the NBD staff and just votes in TOY as the best new band of 2012. Why?:
1. They are the best rock band of 2012, hell the best band of 2012.
2. They actually wrote an album that held together over 12 tracks
3. Like Maiden and Black Sabbath before them, Toy is able to create diversity, a 4 minute rock anthem followed by an 8 minute mini novel, similar to an album like Powerslave with “Aces High” then “Rime of the Ancient Mariner”
4. Nobody but nobody has re-created a record like A Storm in Heaven from The Verve. Did you know that The Verve was an airy, dreamy rock band with layered guitars or did you just know them from “Bittersweet Symphony”?
5. They will become popular from their softer side hear “My Heart Skips a Beat”, but we hope they don’t abandon their rock DNA hear “Lose My Way”
You’re probably asking, “Seriously New.Band.Day, Toy is better than Grimes, Jessie Ware, The Lumineers, etc.?” we would say “Thank you for the comment passionate kind reader. Absolutely, Toy is much better, they dare to tackle a rock genre that is for most parts dead. They don’t beat around the bush hear their opening track and they sure as hell aren’t going to follow the trend of going all folk on us.” I love when our readers write us. Toy is our #1 Hummingbird of 2012. God it feels good to get that of our chests. I think the Turk and the Muse will be sending me hate letters for the next six months, but don’t worry, they will have their unsolicited time to share their picks tomorrow see their 2011 and 2010 picks.
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Vitals:
Founded: 2012
Hometown: London, UK
Members: Tom Dougall
Dominic O’Dair
Alejandra Diez
Maxim Barron
Charlie Salvidge
Sonic Soulmates™: Primal Scream, Tame Impala, The Verve, Echo and the Bunnymen, Spiritualized
Trackables™: From their S/T debut record
“Dead and Gone” – Quite possibly my favorite track of 2012.
“Lose my Way” – Quite possibly my second favorite track of 2012
“Colours Running Out” – Wow what an opening track
Hummingbird Awards – ALL YOUR BEST NEW BANDS FROM 2010, 2011 and 2012:
Hummingbird Awards 2012
#12 Rose Elinor Dougall
#11 Fear of Men
#10 The Weeknd
#9 Nude Beach
#8 Class Actress
#7 Johnathon Boulet
#6 DIIV
#5 Hey Sholay
>#4 Alt-J (∆)
#3 Jessie Ware
#2 Grimes
#1 Toy
NewBandDay 
Love this band.